CARLA
The Role of Music in Popular Culture
Lesson 04 - Marketing an Hispanic Artist/Group in the U.S.

Submitted by Megan Espe-Och, Chris Sedarski

Objectives:

Content:
Students will:
· identify an artist from the Spanish speaking world
· draw conclusions about how social, geographic and demographic factors influence his/her music

Cultural:
Students will:
· analyze music to understand the message that the artist hopes to convey
· identify groups that listen to a particular type of music and discuss why different types of music appeal to different types of people
· understand the diversity of Spanish speaking countries through music
· compare and contrast how demographic factors influence musical trends within popular culture

Language: Content Obligatory
Students will:
· use personal information vocabulary, music vocabulary
· will make comparisons using phrases such as tan ... como, como, igual, es parecido, (no) me parece
· use adjectives to describe artists physical appearance, personality, music types and sounds,
· use indirect object pronouns
· use the present, preterite and imperfect tenses

Language: Content Compatible
Students will:
· use nouns such as mercadotecnia, producción, ingeniero de audio, presentación, una gira promocional, aficionados, fama, sonido, ritmos, ventas de discos, sensación, cantante, canción, voz, contrato discográfico, nominaciones para los premios "grammy", estrella, vocalista, sello discográfico, colaboración, grabación, video, biografía, fuerza, determinación, espectáculo, mundo, fracaso, carrera, a duo, solo, cassette, debut, lanzamiento, habilidades, fanáticos, críticos, adoración, versatilidad, influencia, tema, letra, las relaciones, amor, lamentos
· use adjectives such as dotado/a, derrotado, mundial, talentoso/a
· use verbs such as producir, girar, tener éxito, fracasar, cantar, destacarse, conquistar el mercado, crear, reconocer, colaborar, grabar, estrenar, adorar, rimar
· use the present subjunctive to give commands and to express opinions
· use passive voice construction "se"

Learning Strategies / Social and Skills Development:
Students will:
· practice research skills
· develop internet skills / technology use
· delelop skills related to design and marketing strategies
· analyze, compare and hypothesize about cultural phenomena · work in groups
· negotiate roles and responsibilities
· communicate progress and share information
· work toward a large goal with various components needed for completion

Time Frame:

Two to three days

Materials Needed:

Internet access, graphics programs/art supplies, CDs, CD player

Description of Assessment (Performance Project):

Students will form groups of three or four. Students will research an artist or group from the Spanish-speaking world and will develop a plan to market the artist to Hispanics within the USA.

The students will create:
1) a biography of the artist/group including the type of music, intended audience, other artists/types of music that influenced the artist/group, and cultural factors that impacted the artist/group. The students will include personal information about the artist.

2) an album/cd cover that represents what the artist's/group's music is about. The cover must relate to the intended audience and be a visual representation of the artist's /group's music.

3) a review of the artist which identifies a theme or several themes from the music supported with evidence from the lyrics of one or two songs.

Assessment:

Multi-trait Rubric to assess CD cover, biography, and review

Attachments:

NOTE: some attachments are in PDF form (get Acrobat Reader)

Lesson 04 CD Checklist
Lesson 04 CD Cover Rubrics