CoBaLTT: Handout

TV Commercial Presentation Rubric

Criteria

1 point

2 point

3 point

4 point

Organization of expressing opinions

The presentation was difficult to follow due to disorganization of the utterances.

The student’s ideas and opinions were understandably discussed but it was not easy to follow.

The student clearly mentioned his/her ideas and opinions in the most parts and it was easy to follow.

The student clearly mentioned his/her ideas and opinions and it was very easy to follow.

Accuracy of content information

Information had several inaccuracies or was usually not clear, and major point was not supported.

Most information was clear and accurate, but major point was not supported with facts or examples.

Most information was clear, accurate and thorough; in addition, every major point was adequately supported with relevant facts.

All information presented was clear, accurate and thorough; furthermore, every major point was well supported with several relevant facts.

Delivery of

Knowledge

The student frequently made pauses looking at notes and they interfered with his/her communication.

The student showed good knowledge of content, but sometimes made pauses.

The student showed excellent knowledge of content but needed to look at notes a few times.

The student showed excellent knowledge of content, needing no cues and showing no hesitation in talking.

Presentation Style

The student had a presentation style that did not keep the attention of the audience and used no visual (sound) aids.

The student sometimes used a level of enthusiasm and visual (sound) aids in a way that kept the attention of the audience.

The student usually used a level of enthusiasm and visual (sound) aids in an effective way that kept the attention of the audience.

The student consistently used a level of enthusiasm and visual (sound) aids in a way that kept the attention of the audience.

Accuracy of language use

It was hard to understand due to incorrect use of vocabulary and grammar.

The student made some mistakes in vocabulary and grammar.

The student made a few mistakes in vocabulary and grammar but there were no patterns of errors.

The student

communicated well using correct vocabulary and grammar.

Total =

/20

Criteria	1 point	2 point	3 point	4 point
Organization of expressing opinions	The presentation was difficult to follow due to disorganization of the utterances.	The student’s ideas and opinions were understandably discussed but it was not easy to follow.	The student clearly mentioned his/her ideas and opinions in the most parts and it was easy to follow.	The student clearly mentioned his/her ideas and opinions and it was very easy to follow.
Accuracy of content information	Information had several inaccuracies or was usually not clear, and major point was not supported.	Most information was clear and accurate, but major point was not supported with facts or examples.	Most information was clear, accurate and thorough; in addition, every major point was adequately supported with relevant facts.	All information presented was clear, accurate and thorough; furthermore, every major point was well supported with several relevant facts.
Delivery of Knowledge	The student frequently made pauses looking at notes and they interfered with his/her communication.	The student showed good knowledge of content, but sometimes made pauses.	The student showed excellent knowledge of content but needed to look at notes a few times.	The student showed excellent knowledge of content, needing no cues and showing no hesitation in talking.
Presentation Style	The student had a presentation style that did not keep the attention of the audience and used no visual (sound) aids.	The student sometimes used a level of enthusiasm and visual (sound) aids in a way that kept the attention of the audience.	The student usually used a level of enthusiasm and visual (sound) aids in an effective way that kept the attention of the audience.	The student consistently used a level of enthusiasm and visual (sound) aids in a way that kept the attention of the audience.
Accuracy of language use	It was hard to understand due to incorrect use of vocabulary and grammar.	The student made some mistakes in vocabulary and grammar.	The student made a few mistakes in vocabulary and grammar but there were no patterns of errors.	The student communicated well using correct vocabulary and grammar.
		Total =	/20